DokanPro — Product Documentation

Product Overview

DokanPro — Mobile Commerce for Bangladesh

DokanPro is a Bengali-first SaaS platform that lets any Bangladeshi seller open an online shop in under two minutes, share a permanent store link, and receive orders with SMS notifications — all from a mobile browser, no app download required.

One-line pitch: The fastest way for a Bangladeshi seller to go from “I sell things on Facebook” to “I have a real online store” — free, instant, and SMS-native.

Live URL

dokanpro.com

Store pages: yourshop.dokanpro.com (the old dokanpro.com/store/[slug] link redirects there)

Stage

Early Access

FREE tier live; paid tiers manually approved

Primary Language

Bengali (বাংলা)

All seller-facing UI in Bengali

Market

Bangladesh

Currency: BDT (Bangladeshi Taka ৳)

Target Market

Who DokanPro Is For

Primary Personas

Persona	Behaviour Today	DokanPro’s Value
Facebook / Instagram Seller	Posts product photos in Facebook groups; takes orders via Messenger DMs; loses track of orders	Permanent store URL to share in every post; order inbox in one place
Offline Shop Owner	Physical store; wants online presence but no tech skills or budget for a website	Live in 2 minutes without any technical knowledge; share link on WhatsApp
New Entrepreneur	Has product idea; no capital for tech; scared of commitment	Free tier lets them test the market before paying anything
Multi-Brand Seller	Runs 2–5 distinct product categories; needs separate identities	Pro plan: 5 independent shops under one account

Market Context

F-Commerce Size

Bangladesh has one of the world’s largest Facebook-commerce ecosystems — estimated 500,000+ active f-commerce sellers with minimal tooling infrastructure

Payment Rails

bKash (50M+ accounts) and Nagad are the dominant mobile money services — DokanPro is built around these from day one, not as an add-on

SMS Dominance

Push notifications have low penetration in BD; SMS is the reliable, universal notification channel — DokanPro uses SMS for every critical seller and buyer touchpoint

Mobile-First

The majority of both sellers and buyers operate entirely from Android smartphones — DokanPro’s dashboard and storefront are optimized for 375px–480px screens

Problem & Solution

The Gap DokanPro Fills

Problems with the status quo

Problem	Current Workaround	DokanPro Fix
Orders arrive as Messenger DMs — no record, no tracking	Spreadsheet, paper notebook, memory	Structured order inbox with status flow
No permanent discoverable store URL	Facebook page / Instagram profile (algorithm-dependent reach)	`yourshop.dokanpro.com` — free short address (the old `dokanpro.com/store/[slug]` link redirects here)
Seller misses orders; buyers can’t track	Manual message checking	Instant SMS to seller on new order; tracking SMS to buyer on status update
Existing e-commerce platforms (Shopify, WooCommerce) are in English, expensive, and complex	Either don’t use them, or pay for something they can’t operate	Fully Bengali UI; ৳0 to start; 2-minute onboarding
No customer data — can’t re-market	Zero retention; each sale is cold	Auto-built customer list with order history per shop
Stock goes out without seller noticing	Overselling + manual checking	Atomic stock decrement + instant out-of-stock SMS to seller

Core Features

What DokanPro Does

Shop & Storefront

Feature	Detail	Tiers
Unique store URL	`yourshop.dokanpro.com` — publicly accessible, no login required for buyers (the old `dokanpro.com/store/[slug]` link redirects here)	All
Instant activation	Shop goes live the moment of signup — no admin approval wait, no payment required	All
Shop profile	Name, logo, tagline, category, bKash/Nagad numbers, delivery charge, COD toggle	All
Shop categories	কাপড় ড পোশাক · ইলেকট্রনিক্স · খাদ্য ণ পানীয় · সৌন্দর্য ণ স্বাস্থ্য · শিক্ষা ণ বই · গৃহস্থালী · অন্যান্য (free text)	All
Vacation mode	Seller can pause their shop (no orders accepted) without deleting it	All
Multi-shop	Multiple independent shops under one seller account	Pro only

Product Management

Feature	Detail	Tiers
Product listing	Name, price, photo, description, category, stock quantity	All
Unlimited stock toggle	Mark a product as unlimited stock (no decrement on order)	All
Show/hide product	Seller can hide a product without deleting it	All
Bulk CSV upload	Upload many products at once via CSV file	Basic + Pro
Product limit	10 products on Free; 50 on Basic; unlimited on Pro	—

Orders & Checkout

Feature	Detail	Tiers
Buyer checkout	Name, phone, address, note, payment method (bKash / Nagad / COD) + optional TxnID	All
Order inbox	All orders in one dashboard; filter by status (new / active / done / cancelled)	All
Order status flow	PENDING → CONFIRMED → SHIPPED → DELIVERED / CANCELLED / RETURNED	All
Seller note	Seller can add a note to an order before shipping (e.g. tracking number)	All
Atomic stock control	Stock checked and decremented atomically in a DB transaction — no overselling	All
Order tracking page	`dokanpro.com/track/[orderId]` — buyer can check their order status	All
Invoice generation	Printable invoice per order	Basic + Pro
CSV export	Export order history as CSV for accounting	Basic + Pro
Order limit	50 lifetime orders on Free; 800 a month on Basic (warning at 80%, orders still accepted up to 120%, then stopped); unlimited on Pro	—

Customer Database

Feature	Detail
Auto-built customer list	Every buyer who places an order is added to the seller’s customer database keyed by phone number
Customer profile	Name, phone, total orders, total spent, last order date, order history, delivery addresses
Customer identity	Phone is the unique key — the same buyer across multiple orders is one customer record
Registered buyer accounts	Buyers can create a CustomerProfile (separate from seller accounts) for order tracking across shops

Payment Handling

DokanPro does not process payments. Sellers receive money directly to their bKash or Nagad number. DokanPro records the transaction ID (TxnID) submitted by the buyer and the seller verifies it independently. This is the standard f-commerce pattern in Bangladesh.

bKash

Seller’s bKash number shown at checkout; buyer sends payment and enters TxnID

Nagad

Same flow as bKash

Cash on Delivery

No prepayment; seller toggles COD availability per shop

Delivery charge

Default ৳60; seller sets per-shop flat delivery charge shown at checkout

Seller Journey

How a Seller Uses DokanPro

01

Sign up with phone number

Seller enters shop name, mobile number, and category. OTP verification takes ~2 minutes. No email, no password, no payment.

OTP verifiedFree2 min

02

Shop goes live immediately

On creation, shop is set isLive: true, isActive: true. The seller receives an SMS: “আপনার শপ এখন লাইভ” with their store URL and dashboard link.

InstantSMS confirmationyourshop.dokanpro.com

03

Add products from dashboard

Upload product photo, set name, price, stock. Free: up to 10 products. Products have a show/hide toggle and optional category tag.

Photo uploadStock trackingFree: 10 products

04

Share store link anywhere

Copy yourshop.dokanpro.com and paste into Facebook posts, WhatsApp groups, Instagram bio. Customers open it in any browser — no app required.

FacebookWhatsAppInstagramAny browser

05

Order arrives → instant SMS

When a buyer places an order, the seller receives an SMS with customer name, total amount, order ID, and a direct link to their dashboard filtered to that shop.

Real-time SMSAll plansShop-specific link

06

Manage order in dashboard

Confirm → mark Shipped (optionally add seller note, e.g. courier tracking number) → mark Delivered. Each status change triggers an SMS to the buyer.

Status flowSeller noteCustomer SMS

07

Upgrade when limits are reached

At 10 products or 50 orders (Free limit), the seller sees a dashboard warning. They can upgrade by paying ৳299/mo via bKash/Nagad and submitting the TxnID on the upgrade page.

Upgrade triggerbKash / NagadManual TxnID

Buyer Journey

How a Buyer Shops on DokanPro

01

Receive store link from seller

Buyer sees the store URL in a Facebook post, WhatsApp message, or Instagram bio. Taps the link — opens in browser. No app download, no account required.

02

Browse products

Sees shop logo, name, and product grid. Can add multiple items to cart. Out-of-stock products are shown but unorderable.

03

Place order

Enters: full name, phone number, delivery address, optional note. Chooses payment method (bKash / Nagad / COD). If bKash/Nagad: sends money to seller’s number, enters TxnID. Submits.

No account neededNo OTP at checkout

04

Receive confirmation SMS

Immediately after placing order, buyer receives SMS with order ID and a link to track their order: dokanpro.com/track/[orderId]

Instant SMS

05

Track order via SMS link

When seller confirms, ships, or delivers — buyer gets a status-update SMS with their tracking link. The tracking page shows current status and seller note (e.g. courier tracking number).

CONFIRMEDSHIPPEDDELIVERED

SMS Notifications

Every SMS DokanPro Sends

SMS is the backbone of DokanPro’s communication layer. All notifications fire on all plans — there is no SMS gate behind a paywall.

#	Event	Recipient	Trigger
1	Shop Live	Seller	Shop created on signup — confirms store URL + dashboard link
2	New Order	Seller	Buyer submits order — customer name, total, order ID, shop-specific dashboard link
3	Order Status Update	Buyer	Seller changes status to CONFIRMED / SHIPPED / DELIVERED / CANCELLED — includes tracking link
4	Out of Stock	Seller	Product stock hits 0 after an order — product name + dashboard link to restock
5	Shop Suspended	Seller	Admin suspends shop (`isActive: false`) — tells seller to contact DokanPro
6	Shop Archived	Seller	Admin archives shop (`isDeleted: true`) — tells seller shop was removed

Sample — New Order SMS (to seller)

DokanPro: নতুন অর্ডার - My Shop কাস্টমার: Rahim Ali মোট: 850 টাকা ID: #A3F9C1 https://dokanpro.com/dashboard?shop=my-shop

Sample — Status Update SMS (to buyer)

My Shop: আপনার অর্ডার পাঠানো হয়েছে। শীঘ্রই পৌঁছাবে। অর্ডার: #A3F9C1 https://dokanpro.com/track/clxyz123

Pricing & Plans

Three Tiers

Note: the internal code names (FREE / PRO / ULTRA) differ from the user-facing names (Free / Basic / Pro).

Free (code: FREE)

৳0 / মাস

1 শপ · 10 পণ্য · 50 অর্ডার (lifetime)

SMS নোটিফিকেশন (seller + buyer)

অর্ডার ট্র্যাকিং লিংক

bKash / Nagad / COD

কাস্টমার ডেটাবেজ

CSV এক্সপোর্ট

বাল্ক আপলোড

ইনভয়স জেনারেশন

Basic (code: PRO)
৳299 / মাস
1 শপ · আনলিমিটেড পণ্য · আনলিমিটেড অর্ডার
SMS নোটিফিকেশন (seller + buyer)
অর্ডার ট্র্যাকিং লিংক
bKash / Nagad / COD
কাস্টমার ডেটাবেজ
CSV এক্সপোর্ট
বাল্ক প্রোডাক্ট আপলোড
ইনভয়স জেনারেশন

Pro (code: ULTRA)

৳599 / মাস

5 শপ · আনলিমিটেড পণ্য · আনলিমিটেড অর্ডার

Everything in Basic

5টি আলাদা শপ / ব্র্যান্ড

মাল্টি-ব্র্যান্ড ড্যাশবোর্ড

WhatsApp Priority সাপোর্ট

Feature Comparison Matrix

Feature	Free	Basic (৳299)	Pro (৳599)
শপের সংখ্যা	১টি	১টি	৫টি
পণ্যের সংখ্যা	১০টি পণ্য	আনলিমিটেড পণ্য	আনলিমিটেড পণ্য
অর্ডার গ্রহণ	৫০টি (lifetime)	আনলিমিটেড	আনলিমিটেড
অর্ডার ট্র্যাকিং লিংক	✓	✓	✓
bKash / Nagad / COD	✓	✓	✓
কাস্টমার ডেটাবেজ	✓	✓	✓
📱 SMS নোটিফিকেশন	✓	✓	✓
CSV এক্সপোর্ট	—	✓	✓
বাল্ক প্রোডাক্ট আপলোড	—	✓	✓
ইনভয়স জেনারেশন	—	✓	✓
WhatsApp Priority সাপোর্ট	—	—	✓
মাল্টি-ব্র্যান্ড ড্যাশবোর্ড	—	—	✓

Limit Enforcement

Product limit

Enforced at product-create time in the dashboard API. Sellers see a progress indicator in the dashboard.

Order limit

Enforced at order-create time in the public store API (POST /api/store/[slug]/orders). Returns HTTP 403 with a Bengali error when limit reached. Buyers see a friendly message.

Tier expiry

Paid plans have a tierExpiresAt timestamp (+30 days for a monthly payment, +365 for a yearly one; a renewal of the running plan continues from the current plan date). A paid shop keeps running for 3 grace days after the date. If expired, the seller is treated as FREE. An expiry warning banner appears 7 days before.

Free stays live

tierExpiresAt = null means genuine FREE (no expiry, stays live). A past tierExpiresAt means an expired paid plan (shop goes offline).

Upgrade Flow

How Sellers Upgrade

DokanPro uses a manual payment-confirmation flow, appropriate for the Bangladeshi market where integrated payment gateways are complex to set up and sellers already trust bKash/Nagad.

01

Seller hits a limit or wants more

Dashboard shows warning when approaching product/order limit. Upgrade CTA appears.

02

Seller goes to /upgrade or /pricing

Sees plan comparison; selects Basic (৳299) or Pro (৳599).

03

Seller pays via bKash / Nagad

Sends the listed amount to DokanPro’s bKash/Nagad number. Gets a Transaction ID (TxnID).

04

Seller submits TxnID

Enters TxnID on the upgrade page. Creates an UpgradeRequest record in the DB with status PENDING.

05

Admin reviews and approves

Admin verifies the bKash/Nagad transaction manually. Sets seller tier via admin panel (setTier action). Tier is set with a 30-day expiry for a monthly payment or 365 days for a yearly one (UpgradeRequest.months = 1 or 12; Basic ৳299/mo or ৳2,990/yr, Pro ৳599/mo or ৳5,990/yr).

06

Seller’s shop is upgraded

All limits are removed. All shops under that seller go live. Dashboard updates to reflect new plan.

Automation gap: The upgrade flow is currently fully manual on the admin side. A high-priority roadmap item is integrating the bKash Payment Gateway API to automate approval.

Business Model

How DokanPro Makes Money

Revenue Model: Monthly Subscription (SaaS)

Primary revenue

Monthly subscriptions — Basic ৳299/mo, Pro ৳599/mo. Paid in advance via bKash/Nagad.

Free tier role

Customer acquisition funnel. The 50-order and 10-product limits are designed to let sellers prove market fit, then feel the pain of the ceiling as a natural upgrade trigger.

SMS costs

SMS is a variable cost (per-SMS gateway fees). Currently a cost center; needs to be factored into pricing decisions as scale grows.

No transaction fees

DokanPro takes no percentage of seller revenue. This is a deliberate positioning choice vs. marketplace models.

Unit Economics (estimated)

Metric	Basic Seller	Pro Seller
Monthly revenue per seller	৳299 (~$2.70 USD)	৳599 (~$5.45 USD)
Annual revenue per seller	৳3,588	৳7,188
Break-even sellers (infra)	Vercel + Supabase costs are low at early scale; likely <100 paid sellers to cover infra

Growth Levers

Viral loop

Every buyer who receives a store link becomes a potential seller. The tracking page and SMS both carry DokanPro branding.

Upgrade trigger

Sellers hit the free limit when business is going well — highest willingness to pay at the moment of conversion.

Retention

Customer database and order history create lock-in. Sellers can’t easily migrate their buyer relationships to another platform.

Admin Capabilities

The DokanPro Admin Panel

The admin panel at /admin is for the DokanPro operations team — not sellers. It is protected by a separate admin auth system with role-based access.

Admin Roles

Role	Access Level
SUPER_ADMIN	Full access + manage admin team + see plain-text passwords
ADMIN	View all shops/sellers + suspend, archive, set tier, safety review
VIEWER	Read-only access to all data

Admin Actions on Shops

Action	Effect	SMS to Seller
Activate	`isActive: true, isDeleted: false` — shop is live again	No
Suspend	`isActive: false` — shop URL returns “inactive”; seller sees warning banner in dashboard	Yes — “সাময়িকভাবে বন্ধ করা হয়েছে”
Archive	`isDeleted: true` — soft delete; excluded from admin default view; seller sees “মুছে ফেলা হয়েছে” banner	Yes — “মুছে ফেলা হয়েছে”
Set Tier	Sets seller’s plan to FREE / PRO / ULTRA; sets `tierExpiresAt` (+30d for paid plans)	No (gap — planned)

Admin Shop List Behaviour

Default filter

Shows Active shops only (isDeleted: false) — archived shops do not eat into the 200-shop page limit

Archived tab

Triggers re-fetch with ?include_archived=true — archived shops load on demand

Stats per shop

Product count, order count, customer count, total revenue (confirmed+ only), last order date, last seller activity

Safety review

Admin can flag products/shops for safety review; track safetyFlaggedAt, safetyFlagReason, safetyReviewedAt

Technical Architecture

How DokanPro Is Built

Stack

Layer	Technology	Notes
Framework	Next.js 15 (App Router)	TypeScript throughout; server components + API routes
ORM	Prisma v6	Custom output path: `generated/prisma`. After schema changes: `npx prisma generate`
Database	Supabase (PostgreSQL)	DDL changes via raw SQL only — never `prisma migrate dev` or `prisma db push`
Hosting	Vercel	Push to `main` → auto-deploy. Serverless functions.
SMS	Third-party SMS gateway	Via `src/lib/sms.ts`; all SMS logic in `src/lib/notifications.ts`
WhatsApp	Third-party WA gateway	Order alerts via `src/lib/whatsapp.ts`; secondary to SMS
Auth (sellers)	OTP via SMS	Phone-number based; no passwords. OTP stored in `Seller.otpCode/otpExpiresAt`
Auth (admin)	Username + bcrypt password	Separate `AdminUser` model; roles: SUPER_ADMIN / ADMIN / VIEWER

Key API Routes

Route	Purpose
POST /api/shops/create	Create shop (live at once; the seller plan is left as it is) + send shop-live SMS
GET /api/shops/[slug]	Public shop data (used by storefront + dashboard)
POST /api/store/[slug]/orders	Buyer places order — enforces FREE tier limits + fires seller SMS
GET /api/sellers/my-shops	Seller’s shop list (excludes archived); used by dashboard
PATCH /api/admin/shops	Bulk actions: activate / suspend / archive / setTier
GET /api/admin/shops	Shop list with stats; default excludes archived

Data Model (key entities)

Seller        (phone PK) → tier: FREE|PRO|ULTRA, tierExpiresAt
  → Shop       (slug unique) → isLive, isActive, sellerPaused, isDeleted
      → Product  → stock, unlimited, isActive, adminBlocked, isDeleted
      → Order    → PENDING|CONFIRMED|PROCESSING|SHIPPED|DELIVERED|CANCELLED|RETURNED
      → Customer (phone + shopId unique) → totalOrders, totalSpent

AdminUser      → role: SUPER_ADMIN|ADMIN|VIEWER
UpgradeRequest → txnId, status: PENDING|APPROVED|REJECTED

Critical Constraints

Never run prisma migrate dev or prisma db push. Supabase DDL is done via raw SQL executed directly on the database. Always run npx prisma generate after schema changes.

Deployment

Branch strategy

Work on claude/[branch-name] worktree; push to main via git push origin [branch]:main

Auto-deploy

Vercel deploys on every push to main — no manual deploy step

DB connection

DATABASE_URL uses PgBouncer (?pgbouncer=true). Strip with sed before using with psql directly.

Marketing Angles

How to Talk About DokanPro

Primary Headline Options

Angle	Headline	Best for
Speed	“২ মিনিটে অনলাইন শপ — কোনো পেমেন্ট নেই”	Facebook ads, cold outreach
Freedom from Messenger chaos	“অর্ডার আর হারাবে না — সব এক জায়গায়”	Seller pain-point ads
SMS as differentiator	“অর্ডার আসলেই SMS — ঘুম থেকে উঠেও মিস করবেন না”	Retention / conversion
Free tier hook	“বিনামূল্যে শুরু করুন, বড় হলে আপগ্রেড করুন”	Bottom-funnel / comparison
Link sharing	“একটি লিংক — Facebook-এ শেয়ার করুন, অর্ডার আসুক”	Feature demo ads

Competitive Positioning

vs.	DokanPro advantage
Facebook Marketplace / Groups	Permanent URL; order tracking; customer database; no algorithm dependency
Shopify / WooCommerce	Bengali UI; ৳0 to start; 2-min setup; bKash/Nagad native; no English required
Chaldal / Shohoz (marketplace)	Seller owns their customers; no commission cut; own brand URL
Excel / paper tracking	SMS alerts; automatic customer list; order status flow; never lose an order

Channel Strategy

Facebook Groups

Target “f-commerce” and “online business Bangladesh” groups. Demo the store URL concept with a 30-second video of signup → live shop → order placed.

Facebook Ads

Retarget people who visit competitor pages (Shopify BD, Othoba). Lookalike audience from existing sellers.

YouTube / TikTok

Tutorial videos in Bengali: “কিভাবে DokanPro-তে শপ খুলবেন”. SEO value long-term.

Referral

Buyers who track their order via DokanPro are a warm audience — they’ve already seen the product. Consider a referral program for sellers who bring other sellers.

WhatsApp communities

Bangladeshi entrepreneurs organize heavily in WhatsApp groups. A presence there builds trust and direct conversions.

Biz Dev Opportunities

Business Development Angles

Partnership Opportunities

Partner Type	Opportunity	Priority
Courier companies (Pathao, Paperfly, Steadfast)	Integrate shipping label generation and tracking directly from DokanPro order → huge seller value; platform stickiness	High
bKash / Nagad	Integrate payment gateway API to automate upgrade flow; potentially enable buyer payments within the DokanPro checkout without manual TxnID entry	High
Telecoms (Grameenphone, Robi)	Bundled SMS credits for DokanPro sellers; co-marketing to their SME customer base	Medium
Business incubators / startup programs	Bangladesh government and NGO programs supporting small entrepreneurs — DokanPro as their recommended digital tool	Medium
Banks / MFIs	Revenue data from DokanPro as a thin credit signal for micro-financing to sellers	Long-term

Product Expansion Opportunities

In-platform payments

Move from “enter TxnID” to actual bKash/Nagad gateway integration — eliminates friction and fraud; biggest single conversion improvement possible

Logistics integration

One-click courier booking from an order card; automatic tracking number fill in seller note → customer SMS

Analytics dashboard

Monthly/weekly revenue trends, top products, customer return rate — sellers have no visibility into this today

Seller app (PWA)

Push notifications for new orders via PWA (cheaper than SMS); home-screen icon for seller dashboard

Buyer accounts

CustomerProfile model exists — expand to cross-shop order history, saved addresses, wishlist

Review system

Product/seller ratings visible on store page; builds trust for new buyers

Custom domain

Let Pro sellers use their own domain pointing to their DokanPro store — strong retention and upsell

B2B / wholesale mode

Minimum order quantity, bulk pricing tiers — serves sellers who also sell to resellers

Known Gaps & Roadmap

What’s Missing & What’s Next

Operational Gaps

Gap	Impact	Fix
Manual upgrade approval	Admin bottleneck; delays activation; doesn’t scale	Integrate bKash/Nagad payment gateway API for automated verification
No SMS when admin approves tier upgrade	Seller doesn’t know when their plan activated	Send SMS in setTier handler in admin API
Trade license / SMS Sender ID	SMS currently sends from generic number — limits trust and deliverability	Register trade license → apply for named SMS Sender ID (“DokanPro”)
No push notifications	SMS is per-message cost; push is near-free	PWA + Firebase Cloud Messaging for seller dashboard
No automated renewal reminders	Sellers let plans expire unknowingly	Cron job: SMS at T-7 days and T-1 day before expiry

Product Gaps (seller experience)

Gap	Workaround Today
No product variants (size, color)	Create separate products per variant
No discount / coupon system	Manual price reduction by seller
No order search	Scroll through order list
No repeat buyer recognition at checkout	Buyer re-enters details every time
No revenue analytics / charts	Seller counts manually from order list
No product categories/filters on storefront	All products shown in one grid

Immediate Next Priorities

bKash gateway integration Trade license → SMS Sender ID Tier-upgrade SMS to seller Renewal reminder cron Product variants PWA seller app Courier integration